Posted by: Jessie | April 1, 2010

Starbucks Listens to Customer Request for More Sizes


Did you see that Starbucks is offering a new larger size and a smaller size coffee?  The Plenta holds a gallon of coffee and the micra holds two ounces.  Go to the Starbucks website to see the pictures.  The Plenta is as big as your head!  I wonder what the price would be for a Plenta quad skinny moca latte?  $20?

Here’s an excerpt from the article:

“Customers to order the Plenta™ and Micra™ in stores in the U.S. and Canada this Fall SEATTLE, April 1, 2010 –Starbucks announced today the introduction of two new beverage sizes in stores in the U. S. and Canada this Fall. The announcement follows a year of research and direct customer feedback through requesting even more choice in beverage size. “Whether customers are looking for a large or small size, the Plenta and the Micra satisfy all U.S. and Canada customers’ needs for more and less coffee,” said Hugh Mungis, Starbucks VP of Volume. “Our size selection is now plentiful.” Plenta™ (128 fl oz) and Micra™ (2 fl oz) cups arrive in Starbucks stores this Fall. Derived from Italian word for plentiful or small, the Plenta™ delivers coffee lovers record amounts of the world’s finest coffee beverages while the Micra™ delivers a quick and satisfying morsel of goodness.”

I love reading the news on April Fools Day!



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